Case studies

Receipts.
Not mockups.

Long-form write-ups of real engagements — the problem the founder brought us, what we shipped, and the numbers it moved. No carousels, no Lorem ipsum.

Beauty Retreat — visual identity hero composition with logo, packaging, and signage applications.
Visual Identity · Logo · Brandbook · Packaging 2025

Beauty Retreat — Visual Identity for a Beauty Studio

A complete visual identity for a beauty and wellness studio whose service language sits between salon, retreat, and luxury skincare. The system reads as elegant, calm, and individual — never the cliché spa palette of beige + serif lockup that ten other studios in the same district already use.

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LegalXSale brand identity — wordmark and visual system applications.
Visual Identity · Logo · Brand System 2023

LegalXSale — Brand Identity

Brand identity for an AI-driven legal platform that keeps lawyers updated on developments across their practice areas — surfacing critical events, trends, and predictions that inform client work and uncover business opportunities.

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App redesign — information architecture overhaul and visual system.
UI / UX · Information Architecture · Visual Design 2022

App Redesign — UX Overhaul

A redesign of a live web app with 1,000+ users — rebuilding the information hierarchy around how people actually use the product, then layering in the visual design that the original release never had.

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Healthy restaurants discovery app — onboarding, search, and profile screens.
Mobile UI · UX · Motion 2021

Healthy Restaurants — Discovery App

A mobile directory for finding healthy restaurants while travelling — designed for people who move a lot and refuse to abandon how they eat just because they're on the road.

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