The Blog

Design thinking, brand strategy, and the craft notes behind the work. Long-form takes for founders and product teams who care about the difference between looking different and actually being different.

Articles published
4
Topics covered
1
Years in the craft
10+
Brand identity vs visual identity vs logo (and why founders confuse them) — cover
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Article 2026

Brand identity vs visual identity vs logo (and why founders confuse them)

Three terms, three different deliverables, three different price tags. The plain-English difference and how to know which one you actually need.

5 min read
Figma to Webflow: 5 mistakes that kill the handoff — cover
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Article 2026

Figma to Webflow: 5 mistakes that kill the handoff

The Webflow build is rarely the bottleneck. The Figma file is. Five handoff mistakes that quietly turn a 2-week build into a 6-week one.

5 min read
When to rebrand a SaaS (and 3 reasons not to) — cover
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Article 2026

When to rebrand a SaaS (and 3 reasons not to)

A rebrand is the most over-recommended fix in SaaS. Three signals it's the right call, three it isn't, and the one question to ask before spending a cent.

5 min read
Branding is not just a logo — cover
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Article 2025

Branding is not just a logo

7 min read

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